New Facebook Live Tools: What Marketers Need To Know : Social Media Examiner



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Andy Strager
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Andy Strager

Very timely piece (did I see it is less than 100 days until Christmas D: ?!) One thing I would like to add on to your second part is the bullet you have about analytics. While my recommendation affects more of a PPC model, as digital marketers we oftentimes have to wear many hats. Now is a good time to brush up on online to offline conversion tracking. These can be tricky to set up sometimes and it is better to have that nailed down before ad spends starts increasing and Black Friday sales begin. If you can show meaningful… Read more »